Tourism: Strong Numbers (analysis)

A Global Tourism Destination

Greece is one of the top tourism destinations in the world. In fact Lonely Planet placed Greece among its top 10 destinations for 2010 and the Greek Islands were voted the best island destination in the world globally by Conde Nast readers in 2011.

The number of tourism visits over the last decade has shown a steady increase. From 14.2 million international visitors in 2004, more than 17 million people visited Greece in 2010, and it is expected that in a few years this number will reach 20 million, almost twice the country’s population.

The increasing number of tourists and the evolving profile of today’s traveler demand a host of new tourism offerings and infrastructure projects. In Greece, investors will find a wide spectrum of opportunities, a welcome environment for new investment, and some of the most beautiful locations in the world.

Tourism Industry Strengthened—Three Factors
In addition to the increased number of arrivals reported in 2011, the tourism industry as a whole strengthened in 2011, mainly due to a) the reduction of VAT for hotels, enhancing their competitiveness, b) simplified procedures for travel documents, particularly boosting Russian arrivals and c) partial lifting of restrictions for the cruise industry.

For more:
http://www.investingreece.gov.gr/default.asp?pid=127&nwslID=19&sec=8