“Kalimera”…It’s a Way of Life
“Kalimera”…the Greek word for ‘good morning’ is the new slogan for the advertising campaign of the Greek National Tourism Organization and Ministry of Culture and Tourism.
The 2010 campaign was unveiled by the Deputy Minister of Tourism Angela Gerekou on March 8, and is based on a redesigned pattern of previous campaigns with the addition of the well-known greeting in the Greek language.
The campaign will be available through the renewed portal of Hellenic Tourism Organisation at the web address www.visitgreece.gr.
Kathimerini Daily: ‘Kalimera’ is the country’s new tourism motto
A Popular Tourist Destination
Greece is the fourth most popular tourist destination in the European Union for 2010, according to a new Eurobarometer survey on “The attitudes of Europeans towards tourism.”
The EU Eurobarometer poll unveiled on March 8 shows that tourism is one of Europe’s most important service industries, accounting for 5% of Europe’s GDP and 6% of employment. Greece is the fourth most attractive tourist destination, after Spain, Italy, and France.
European Commission: Tourism-Upbeat Prospects for 2010 Season
“Med Diet” to Be Recognised by UNESCO
The town of Koroni in Messinia Prefecture will represent Greece in an initiative put forth by four Mediterranean countries to have the “Mediterranean Diet” recognised by UNESCO as a cultural heritage of humanity.
Koroni from Greece, Cilento from Italy, Soria from Spain and Chefchaouen from Morocco will join forces to ask the UN Educational, Scientific and Cultural Organisation (UNESCO) to include the diet to its World Heritage List.
(GREEK NEWS AGENDA)
Filed under: Archaeology, Art, culture, Economy, European Union, Food, Government, Greece, history, International Relations, Politics, tourism | Tagged: 2010, advertising, and, Angela, Archaeology, attitudes, attractive, Campaign, Commission, countries, cultural, culture, Current Affairs, Deputy, destination, diet, Economy, Educational, employment, Environment, Eurobarometer, Europe, European, Europeans, Food, France, GDP, Gerekou, good, Greece, Greek, greeting, Hellenic, heritage, history, humanity, industries, initiative, Italy, πρωτοβουλία, προοπτικές, προορισμός, πολιτιστική, συμπεριφορές, σύνθημα, σλόγκαν, της, τουριστικός, τουρισμός, υπηρεσίες, Άντζελα, χώρες, χαιρετισμός, Ένωση, ΑΕΠ, Γαλλία, Γκερέκου, Επιτροπή, Ευρωπαίοι, Ευρωβαρόμετρο, Ευρώπη, Εθνικός, Ελλάδα, Ελληνική, Ισπανία, Ιταλία, Καλημέρα, Κορώνη, Μεσσηνίας, Μεσογειακή, Νομαρχία, Οργανισμός, Πολιτισμού, Τουρισμού, Υπουργείο, Υφυπουργός, έρευνα, απασχόληση, ανθρωπότητας, γλώσσα, δίαιτα, δημοφιλής, διαφημιστική, ευρωπαϊκή, εκστρατεία, ελκυστικός, ιστοσελίδα, κατάλογος, και, κληρονομιά, λέξη, νέο, Kalimera, Koroni, language, list, Mediterranean, Messinia, Minister, Ministry, morning, motto, national, New, of, Organisation, Organization, Politics, popular, portal, Prefecture, prospects, scientific, season, Service, slogan, Spain, survey, tourism, Tourist, UN, UNESCO, Union, United Nations | Comments Off on Hellas:from Tourism to World Heritage
Greek National Tourism Organisation: 
Embassy of Greece in Poland Press & Communication Office 