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Hellas:from Tourism to World Heritage

» “Kalimera”…It’s a Way of Life

“Kalimera”…the Greek word for ‘good morning’ is the new slogan for the advertising campaign of the Greek National Tourism Organization and Ministry of Culture and Tourism.

The 2010 campaign was unveiled by the Deputy Minister of Tourism Angela Gerekou on March 8, and is based on a redesigned pattern of previous campaigns with the addition of the well-known greeting in the Greek language.
The campaign will be available through the renewed portal of Hellenic Tourism Organisation at the web address www.visitgreece.gr.
Kathimerini Daily: ‘Kalimera’ is the country’s new tourism motto    

» A Popular Tourist Destination

Greece is the fourth most popular tourist destination in the European Union for 2010, according to a new Eurobarometer survey on “The attitudes of Europeans towards tourism.”
The EU Eurobarometer poll unveiled on March 8 shows that tourism is one of Europe’s most important service industries, accounting for 5% of Europe’s GDP and 6% of employment. Greece is the fourth most attractive tourist destination, after Spain, Italy, and France. 
European Commission: Tourism-Upbeat Prospects for 2010 Season  

» “Med Diet” to Be Recognised by UNESCO 

The town of Koroni in Messinia Prefecture will represent Greece in an initiative put forth by four Mediterranean countries to have the “Mediterranean Diet” recognised by UNESCO as a cultural heritage of humanity. 
Koroni from Greece, Cilento from Italy, Soria from Spain and Chefchaouen from Morocco will join forces to ask the UN Educational, Scientific and Cultural Organisation (UNESCO) to include the diet to its World Heritage List.
(GREEK NEWS AGENDA)

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The destiny of Greek Tourism

» Expected Recovery

(GREEK NEWS AGENDA) According to a survey conducted by the Academy of Tourism Research and Studies, Greek tourism will recover this year, with tourist arrivals expected to rise by 8.6%, compared to 2009.
The report by ATEM predicts that foreign tourists visiting Greece will reach 15.5 million in 2010, on condition that there is an upturn in world’s economy.

Greek National Tourism Organisation: www.gnto.gr

» Alternative Tourism

Exploring caves, rafting and trekking is just a small part of the activities offered to tourists who do not like crowded vacation destinations and choose alternative tourism.
More examples include medical tourism – which started in Ancient Greece – as well conference and wedding tourism (accommodations, transport, beauty treatments, flower arrangements, and much more).
A conference titled “New Trends in Tourism: benefits & prospects for women,” organised by the Thessaloniki Organisation for Women’s Employment & Resources (TOWER), aims at presenting and discussing various new trends in tourism. Topics to be explored include eco / agro-tourism, health & wellness tourism, and raising awareness about career opportunities available for women in tourism.
See also Greek News Agenda: Alternative Tourism