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Greece in Nation Branding

(GREEK NEWS AGENDA)   Greece has the 26th best nation brand in the world according to a new report issued by “EastWest Communications.” The report is based upon the tone of the mention every country gets every time in leading world media. More specifically, the East West Nation Branding Global Index 200 is based on quarterly and annual rankings of 200 countries and territories, including all 192 UN members, based on how they are described in major media. This initial index tracked five million mentions of countries and territories in 38 leading media sources, between April 1 and June 30, 2008. EastWest Communications: Methodology; Global Index; Regional Index; Press Release (August 1, 2008)

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