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“True Greece”- GNTO initiative promoting image of Greece as an ideal tourism destination

The Greek National Tourism Organisation (G.N.T.O), within its framework of initiatives introduces today

a new tool designed to reverse the current climate and downward trend that is impacting the country’s tourism industry in the international travel market.
More specifically, the G.N.T.O. in cooperation with the interim government’s leadership of the Greek Ministry of Culture and Tourism, representatives of the travel industry, and other officials, set forth to integrate a new web-based platform into the existing current promotional campaign aiming to promote the positive aspects of Greece as a tourist destination.
The Internet and social media applications are already being used very successfully by the G.N.T.O to post news and to communicate the tourism “brand added value” of  Greece. The Internet-based initiative aims to further promote the positive publicity of Greece as a tourist destination on the Internet, utilizing effectively social media platform network externalities. On this basis, it was considered necessary to develop an online reputation management mechanism and brand monitoring mechanism to oversee and manage the comments, opinions and observations made about Greece as a tourist destination.

The initiatives’ key priorities are:
a. The promotion and communication of key elements and competitive advantages of the Greek tourism product
b. The promotion and dissemination (through social media) of positive messages/opinions that visitors have about their experiences (via video spots, web testimonials, reviews, posts, tweets)

 The aforementioned initiative will focus on three key subject areas:
1.  Business as usual
2. Value For Money/Affordability
3. Safety

The initiative is already being supported by a series of government agencies including Greek Radio Television S.A., the Athens News Agency and the Hellenic Foreign Ministry. The agencies will be assisting the effort by tracking and gathering news and other related material as well as working with local, national and international media outlets.
To join the effort as a true supporter and to send news and information about Greeceas a tourist destination found on the Internet, please contact the team at the GNTO at visitgreece@gnto.gr

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Greece: A Joyful Anniversary

(GREEK NEWS AGENDA)   The Hellenic Parliament held a special session on July to mark the 34th anniversary since democracy was restored to Greece after a seven-year dictatorship fell on July 24, 1974. During the “Third Hellenic Republic” political life had been normalised and democratic institutions consolidated. Nowdays, according to the 2007/8 UN Human Development report, Greece ranks 24th  among 177 countries. Parliament Speaker Dimitris Sioufas, representatives of the government and the political parties in Parliament paid homage to the people that had struggled against the junta rule, highlighting the fact that the Cyprus problem was still unsolved 34 years later and stressing the need for a just and viable solution. On the occasion, President of the Republic Karlolos Papoulias held the annual anniversary banquet. Athens News Agency: Restoration of Democracy anniversary ; BBC: Greek Military Rule Gives In to Democracy; Konstantinos Karamanlis Archive: The Restoration of Democracy, 1974-77

Greece – Spain: Ties that Bind

(GREEK NEWS AGENDA)    Prime Minister Kostas Karamanlis and his visiting Spanish counterpart Jose Luis Zapatero yesterday called for the creation of a common European Union coast guard to curb illegal immigration but stressed that the EU should not become a fortress against would-be migrants. “Dealing with illegal immigration is not an issue that concerns only the coastal member-states of the European Union, given that illegal migrants can move freely throughout the EU,” Karamanlis pointed out, while outlining a drive to create a European system for monitoring borders and a European patrol network. Furthermore, the two leaders agreed that a very effective way to minimize immigration flows is to increase aid towards migrants’ countries of origin in order to boost development. Other issues on the agenda included the creation of a Mediterranean Union, climate change, rising prices in Europe, renewable energy issues and bilateral economic relations. Kathimerini daily: Spain and Greece unite on migrants; Athens News Agency: Karamanlis, Zapatero discuss migration, energy issues; Ministry of Foreign Affairs: Bilateral Relations Greece-Spain 

Greek Exports Up

(GREEK NEW AGENDA)   The value of Greek exports jumped by 21.2% in May 2008 to €1.595 billion, up from €.316 billion in the same month last year, the National Statistics Service said in its provisional estimates over the country’s merchandise trade. The value of imports fell by 11.7% in May to €4.388 billion, from €4.967 billion in May 2007.  Athens News Agency: Exports jump 21.2% in May 

Presidend of Republic of Greece Concluded Austrian Visit

(GREEK NEWS AGENDA)   President of the Republic Karolos Papoulias concluded a four-day visit to Austria on Sunday. Earlier in the day, while referring to Turkey, Papoulias had stressed the importance of a solution to the Cyprus issue for the European Union, as well as the political irrationality of 40% of a member-state being under military occupation by a candidate-member, namely Turkey. While in Vienna, Papoulias inaugurated an exhibition titled “Antiquity and Modernisation – Classic Memories in Modern Greek Art,” at Vienna’s modern art museum on Saturday evening. The exhibition includes 53 works by noted Greek artists, painters and sculptors and will last until Aug. 24. This exhibition kicked off the Cultural Year of Greece in China  in October 2007.   Athens News Agency: Papoulias ends visit to Austria; Ministry of Foreign Affairs: Greek-Austrian Bilateral Relations

Karamanlis Backs Lisbon Treaty

(GREEK NEWS AGENDA)  Efforts to ratify the Lisbon Treaty should not be abandoned but remain “on schedule,” even in the face of recent setbacks like the “no” vote in the Irish referendum, Prime Minister Kostas Karamanlis stressed at a press conference after the end of the European Council meeting in Brussels on Friday. The premier also conceded that failure to ratify the treaty would effectively stall the expansion process, raising obstacles in the path of Turkey and western Balkan states wishing to join the European Union, but appeared confident that the problem would be resolved eventually. Athens News Agency: Lisbon Treaty must stay on track, PM stresses; EU Council: Presidency Conclusions (20.6.2008)

Resilient Greek Economy

(GREEK NEWS AGENDA)     The Greek economy showed resilience in the first three months of 2008, expanding by a better-than-expected annual rate of 3.6% in the first quarter of 2008, compared with the corresponding period last year, said the National Statistics Service .  Meanwhile, according to the Eurostat figures, gross domestic product (GDP) in the 15 eurozone countries rose by 0.7% in the January – March period against the previous quarter, thus recording a 2.2% year-on-year rise. As regards Greece, the country’s economy rose by 1.1%, in comparison with the previous quarter and by 3.6%, compared with the first quarter of 2007.    Continue reading