Tourism campaign “You in Greece”

Greek tourism is about to be given an image boost – through the launch of the latest advertising campaign “You in Greece.”
The campaign aims to promote the country as an attractive tourist destination, but also provide the media with useful statistics on tourism, while shedding light on little known information regarding this year’s tourism prospects.
Visit Greece at: www.visitgreece.gr

» This Summer, We Travel to Greece
Another goal is to appeal to the Greek Diaspora to visit and promote Greece abroad.

A two-month campaign has been launched under the motto “This Summer We Travel to Greece” by the bilingual Greek-American newspaper “Greek News” addressed to the Diaspora Greeks, and philhellenes.

» 2010 Reasons to Visit Greece

The exhibition titled “2010 reasons to visit Greece” is taking place once again at London’s Harrods department store. The Secretary – General of the World Tourism Organisation, Taleb Rifai, called Greece “one of the most important destinations in the world and a point of reference for us all.”

» So Far Yet So Close

Boundaries in the Chinese market seem to be lifted one by one as increasingly more Chinese explore Greece every year.

Last year, 48 million Chinese travelled abroad but only one million visited Europe.
Chinese tour operators expect this number to increase in the future, stressing that Greece should consider capitalizing on educational tourism.
Visit Greece: “Kalimera” (Good morning)
(GREEK NEWS AGENDA)

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7th Thessaloniki International Book Fair

The National Book Centre of Greece (EKEBI) and the Ministry of Culture and Tourism in collaboration with HELEXPO and the Hellenic Federation of Publishers and Booksellers are organising the 7th Thessaloniki International Book Fair (TIBF) from April 22 to 25, with “Antiquity and Us” as this year’s theme.
TIBF is the leading cultural event for books in Greece which has managed over the years to become a focal point for the book world in Greece and the wider Balkan and Mediterranean region.
Thirty countries will be represented in this year’s fair which features more than 100 events: Greek and foreign authors as guest speakers, special features, seminars and workshops.
China will be the country of honour. Over 200 Chinese (publishers, authors, artists, government representatives) will be in Thessaloniki to present China’s immense book market but also a country with a rich tradition and history.
Greek News Agenda (30.5.2008) – Special Issue: Thessaloniki – City of Culture

Greece at Frankfurt Book Fair

(GREEK NEWS AGENDA) At the Frankfurt International Book Fair 2009, which took place from October 15 to 19, author Ioanna Karistiani greeted her loyal fans and Soti Triandafyllou presented her “Chinese boxes” from Suhrkamp Verlag.  The same company recently published Yiannis Ritsos’ book “Monemvassia” translated by Klaus Peter Wedekind, on the occasion of the centenary of the poet’s birth.  A noteworthy initiative of the German branch of Hellenic Foundation for Culture in Berlin is the publication of a booklet presenting Greek writers who attract the interest of German readers and publishers.

Chinese President visited the island of Crete

(GREEK NEWS AGENDA)   Concluding his visit to Greece, Chinese President Hu Jintao yesterday visited the island of Crete where he paid visits to the archaeological site of Knossos (see picture) and the Museum of Heraklion, capital city of the region. Accompanied by Foreign Affairs Minister Dora Bakoyannis and Tourism Minister Aris Spiliotopoulos, the Chinese President joined the olive harvesting process and stated that “Cretan olive oil has already started entering the Chinese market.”  Kathimerini daily: Cretan olive oil heading east to China; Greek News Agenda: Greece and China Shake Hands  Secretariat General of Information: About Brand Greece- Export Goods: a new-found emphasis on quality & Agricultural Produce, Greek food, Olive oil

Greek – Chinese Relations Grow

(GREEK NEWS AGENDA)    Chinese President Hu Jintao is scheduled to arrive in Athens on Monday, November 24, and it is expected that this visit will herald a new era in bilateral relations between Greece and China, which date back to 1972. The recent development of Sino-Greek relations has been stunning, especially in the sectors of economy and culture. After Athens hosted the Olympic Games 2004, preparations for the Olympic event in Beijing began, which required officials to meet regularly and discuss everything from know-how to security. These meetings soon expanded to include not only sports, but also trade, shipping and tourism. Discussions have helped China’s Cosco Pacific take over the cargo management services of state-controlled Piraeus port in a 35-year deal assessed to be worth €4.3 billion, and the Chinese president is expected to seal the deal officially during his trip next week. Other sectors of trade include lottery and jewellery: lottery systems supplier Intralot is a Greek company expanding into the Chinese market, and the Folli-Follie group has more than 80 points of sale in China. The population of the Chinese community in Greece – estimated at 20,000 to 30,000 – is not merely interested in commercial relations with Greece, but also in evolving into a prosperous and integrated community, on many levels, throughout the country. Ministry of Foreign Affairs: Greek- Chinese Bilateral Relations; Embassy of Greece in Beijing: www.grpressbeijing.com Mediainfo2004.gr: From Athens to Beijing; InterChina Cultural Centre in Piraeus: www.interchina.gr Secretariat General of Information: Feature Stories-The Greeks and the Chinese: Doing business for aeons (Economist, 21.08.08)

Modern Greek Culture

(GREEK NEWS AGENDA)  The Hellenic Foundation for Culture (www.hfc.gr) promotes Greek culture and language throughout the world carrying out its activities through its branches in various cities and countries. Forthcoming cultural events in Greece can be accessed at the new www.goculture.gr website along with interviews, critical comments and review articles on the Greek and European cultural scene.  The Benaki Museum (www.benaki.gr) ranks among the major cultural institutions in Greece. Its extensive collections (Greece at the Benaki Museum, Greek Artists of the 20th Century, Chinese Art, Pre-Columbian Art, Islamic Art) are now presented via a new state-of-the-art website.

Greece @ China’s Cultural Year

(GREEK NEWS AGENDA)   Greece relishes international attention by being the honoured country for this year’s Cultural Year in China (www.greece-china.com). Culture Minister Mihalis Liapis on Sunday inaugurated the International Olympic Truce Centre exhibition at Beijing’s Hellenic House (“From ancient Olympia to Beijing 2008 – forty Greek and forty Chinese artists discuss the Olympic Truce” ) in the presence of former International Olympic Committee president Juan Antonio Samaranch. The “Agon” exhibition by the National Archaeological Museum, initially held in Athens during the 2004 Olympic Games, presents themes from the athletic events of the ancient Olympic Games, along with the whole context of poetry, theatre and artistic competitions held from time to time at the major temples throughout the Greek world (Beijing’s Capital Museum). Dimitris Papaioannou, director of the 2004 Athens Olympic Games opening ceremony, brought his adapted version of ancient Greek tragedy Medea to Beijing (Grand National Theatre in Beijing on August 1 and 2). Greece will be the country of honour at the 15th International Beijing Book Fair to be held early September 2008. Greece is the fourth country after France, Russia and Germany to be receiving such an honourary invitation. Within the same framework, China will be the country of honour at the Thessaloniki International Book Fair in 2010.