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Tourism campaign “You in Greece”

Greek tourism is about to be given an image boost – through the launch of the latest advertising campaign “You in Greece.”
The campaign aims to promote the country as an attractive tourist destination, but also provide the media with useful statistics on tourism, while shedding light on little known information regarding this year’s tourism prospects.
Visit Greece at: www.visitgreece.gr

» This Summer, We Travel to Greece
Another goal is to appeal to the Greek Diaspora to visit and promote Greece abroad.

A two-month campaign has been launched under the motto “This Summer We Travel to Greece” by the bilingual Greek-American newspaper “Greek News” addressed to the Diaspora Greeks, and philhellenes.

» 2010 Reasons to Visit Greece

The exhibition titled “2010 reasons to visit Greece” is taking place once again at London’s Harrods department store. The Secretary – General of the World Tourism Organisation, Taleb Rifai, called Greece “one of the most important destinations in the world and a point of reference for us all.”

» So Far Yet So Close

Boundaries in the Chinese market seem to be lifted one by one as increasingly more Chinese explore Greece every year.

Last year, 48 million Chinese travelled abroad but only one million visited Europe.
Chinese tour operators expect this number to increase in the future, stressing that Greece should consider capitalizing on educational tourism.
Visit Greece: “Kalimera” (Good morning)
(GREEK NEWS AGENDA)

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7th Thessaloniki International Book Fair

The National Book Centre of Greece (EKEBI) and the Ministry of Culture and Tourism in collaboration with HELEXPO and the Hellenic Federation of Publishers and Booksellers are organising the 7th Thessaloniki International Book Fair (TIBF) from April 22 to 25, with “Antiquity and Us” as this year’s theme.
TIBF is the leading cultural event for books in Greece which has managed over the years to become a focal point for the book world in Greece and the wider Balkan and Mediterranean region.
Thirty countries will be represented in this year’s fair which features more than 100 events: Greek and foreign authors as guest speakers, special features, seminars and workshops.
China will be the country of honour. Over 200 Chinese (publishers, authors, artists, government representatives) will be in Thessaloniki to present China’s immense book market but also a country with a rich tradition and history.
Greek News Agenda (30.5.2008) – Special Issue: Thessaloniki – City of Culture

Schiniathlon: Multisport in Greece

Multisport is a family of athletic competitions in which athletes race in a continuous series of stages or “legs,” and rapidly switch from one discipline to another in order to achieve the best overall time. Most multisport events are endurance races, consisting of aerobic activities such as cycling, running, kayaking and cross-country skiing. Greece happens to be the ultimate ideal environment for the practice of such a sport. Schiniathlon (www.schiniathlon.gr), Greece’s main multisport events, are settled in a cycle of three events per year: Spring – Autumn – Winter. The next Winter Schiniathlon will take place on  January 25th, 2009 with more fun and challenges for all of you! The event takes place at Schinias bay, Marathonas area, near Athens.

Digital Greece: A Leap Forward

(GREEK NEWS AGENDA)   The European Commission has presented the results of the i2010 mid term review (April 2008). Regarding Greece, the review notes: “Strong policy commitment, notably the National Digital Strategy (2006-2013), has lead to a stable improvement of most benchmarking indicators.” However, despite this, the information society in Greece is still lagging behind in comparison to general developments in the EU. In January 2008, broadband penetration reached 9.1% after significant growth, even though this is still far below EU average. The “National Digital Strategy (2006-2013)” has set ambitious objectives to stimulate the growth of broadband markets and align Greece to the EU average by 2010. Greece has made significant advancement over the last year in fully-online availabilityand is steadily closing the gap with the EU average. These improvements have been equally balanced between services to citizens and to businesses though both remain below the EU average.  Commission of the European Communities: Country Profiles – Greece (p.25); Information Society in Greece: Digital Strategy (2006 – 2013)