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Hellas:from Tourism to World Heritage

» “Kalimera”…It’s a Way of Life

“Kalimera”…the Greek word for ‘good morning’ is the new slogan for the advertising campaign of the Greek National Tourism Organization and Ministry of Culture and Tourism.

The 2010 campaign was unveiled by the Deputy Minister of Tourism Angela Gerekou on March 8, and is based on a redesigned pattern of previous campaigns with the addition of the well-known greeting in the Greek language.
The campaign will be available through the renewed portal of Hellenic Tourism Organisation at the web address www.visitgreece.gr.
Kathimerini Daily: ‘Kalimera’ is the country’s new tourism motto    

» A Popular Tourist Destination

Greece is the fourth most popular tourist destination in the European Union for 2010, according to a new Eurobarometer survey on “The attitudes of Europeans towards tourism.”
The EU Eurobarometer poll unveiled on March 8 shows that tourism is one of Europe’s most important service industries, accounting for 5% of Europe’s GDP and 6% of employment. Greece is the fourth most attractive tourist destination, after Spain, Italy, and France. 
European Commission: Tourism-Upbeat Prospects for 2010 Season  

» “Med Diet” to Be Recognised by UNESCO 

The town of Koroni in Messinia Prefecture will represent Greece in an initiative put forth by four Mediterranean countries to have the “Mediterranean Diet” recognised by UNESCO as a cultural heritage of humanity. 
Koroni from Greece, Cilento from Italy, Soria from Spain and Chefchaouen from Morocco will join forces to ask the UN Educational, Scientific and Cultural Organisation (UNESCO) to include the diet to its World Heritage List.
(GREEK NEWS AGENDA)

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The destiny of Greek Tourism

» Expected Recovery

(GREEK NEWS AGENDA) According to a survey conducted by the Academy of Tourism Research and Studies, Greek tourism will recover this year, with tourist arrivals expected to rise by 8.6%, compared to 2009.
The report by ATEM predicts that foreign tourists visiting Greece will reach 15.5 million in 2010, on condition that there is an upturn in world’s economy.

Greek National Tourism Organisation: www.gnto.gr

» Alternative Tourism

Exploring caves, rafting and trekking is just a small part of the activities offered to tourists who do not like crowded vacation destinations and choose alternative tourism.
More examples include medical tourism – which started in Ancient Greece – as well conference and wedding tourism (accommodations, transport, beauty treatments, flower arrangements, and much more).
A conference titled “New Trends in Tourism: benefits & prospects for women,” organised by the Thessaloniki Organisation for Women’s Employment & Resources (TOWER), aims at presenting and discussing various new trends in tourism. Topics to be explored include eco / agro-tourism, health & wellness tourism, and raising awareness about career opportunities available for women in tourism.
See also Greek News Agenda: Alternative Tourism

Boosting Employment in Greece

(GREEK NEWS AGENDA) Employment and Social Protection Minister Fani Palli Petralia on Thursday unveiled a package of measures, budgeted at €3.2 billion, aimed at supporting employment and dealing with the consequences of the economic crisis in the labour market. Presenting the plan, the minister said the money for the programme would be covered by both national and EU funds, and stressed that the package would cover more than 1.3 million workers and unemployed people, offering vocational training, supporting vulnerable social groups and subsidizing work.Secretariat General for Information: About Greece- Labour Market Flexibility/ Industrial Relations

Computer Seminars for Immigrants in Athens

(GREEK NEWS AGENDA)   An “Unlimited Potential” centre, which began operating in October in Athens, offers free certified computer literacy seminar series for up to 150 immigrants. The centre was set up by the City of Athens Centre for Employment and Entrepreneurship and Microsoft Hellas.  The programme aims to improve immigrants’ access to the job market. The Hellenic Professional Informatics Society has taken on the organisation of the programme, while Hellas ECDL is offering accreditation exams for free. The seminars have already begun in Igoumenitsa, Epirus and are being planned for other cities, including Thessaloniki and Patras.  Athens Plus: Free computer science seminars for immigrants (p. 17)  Microsoft Unlimited Potential: Helping Create a Positive Future for Migrants in Greece  &  Press Release – Gains Without Frontiers – Microsoft’s Unlimited Potential in Central and Eastern Europe (10.11.2008)  

Greek Portal for Over 50 Citizens

(GREEK NEWS AGENDA)   An internet initiative aimed at citizens over 50 now is now available in English and Greek. The www.50plus.gr/english website, established in 2005, provides information of interest to anyone over 50 years of age on issues such as employment, social policies, health and a variety of other subjects. “50+ Hellas” is a non-governmental organisation dedicated to promoting the interests of the elderly and speaking out on their behalf. It is a member of AGE, the European Older People’s Platform, a European network of 144 older people’s organisations representing 25 million members and involved in influencing EU policy affecting older citizens.