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“You in Greece” campaign – Facts about Greece

  Facts about Greece

· Greece is a safe country

Supportive data: According to Legatum Prosperity Index, Greece faces comparatively few security challenges. Domestic security is favorable. Moreover, according to Eurostat, Greece is a country with a relatively low rate of criminality. The feeling of security is well established in society.
· Greece is an attractive destination.
This comes not only due to its physical beauty but mostly due to the “value for money” relationship in the provided services.
Supportive data: According to a poll, conducted in a population of 1200 people,52% of the sample believes that the quality of travel services offered in Greece are of very good standard and 42% believes that the travel services offered in Greece rival those offered in other touristdeveloped tourist markets.

· Greece is a western democracy and the majority of Greek society supports government policy.
Supportive data: A recent research conducted by Kapa Focus research company on behalf of the weekly Newspaper ‘To Vima’, shows that 55,2% of Greeks support the austerity measures imposed by the Greek Government.
·  Demonstrations are strictly local and limited events/occurrences. They take place mostly in the center of Athens, in a specific and controlled area. The mainland regions and the islands of the Greek Archipelago, where the vast majority of tourists go, are not affected at all.
Supportive data: According to Eurostat, Greece is a favourite destination. Especially, in South Aegean and Ionian Islands, it appears that 48.168 stays and 33.304 per 1000 citizens took place, a proof of satisfaction for the Greek touristic product.
· Greece is a tourist country and Greeks know the importance of hospitality.
Supportive data: Zeus, the King of the Greek Gods, according to the Greek Mythology, named as Xenios (the one who offers hospitality) Zeus.
·  The overall number of demonstrations in Greece is lower than the E.U average.
Supportive data:All demonstrations occurred in Athens, in specific and isolated areas. In their vast majority they were peaceful.

· The picture that global media paint is, to say the least, in many cases exaggerating. In many occasions, library images were re-broadcasted as live feeds.
Supportive data: Greece is a pluralist, democratic western European country. Media freedom is protected and encouraged. During the last two weeks Greece hosted more than 300 foreign journalists.
(Greek National Tourism Organisation)

Greek – Chinese Lexicon

(GREEK NEWS AGENDA)   The Greek Chinese/ Chinese Greek Xenion Lexikon is a concise dictionary addressed to Chinese native speakers who visit Greece and need a useful tool in order to properly speak basic Greek.  For this reason, Xenion Lexicon is structured in such a way to cover both the simpler searches of the Greek words as well as the most complex.  The dictionary comprises 650 helpful expressions classified according to the visitors’ needs (i.e. “restaurants,” “weather” etc.) a 3,600 word index, examples of use and a section providing the rudiments of Greek grammar.  The dictionary is a publication by the Institute of Language and Speech Processing, a research institute under the auspices of the Secretariat General of Research and Development specializing in language and information technologies. 

Doing Business in Greece

(GREEK NEWS AGENDA)   According to the Doing Business 2009 Report, Greece has improved its overall Ease of Business index, moving up to rank 96 (from 106 in 2008). Greece cut the minimum capital requirement to start a business by 80%, reduced capital tax and made publication of company statutes quicker. It also introduced electronic payment of social security tax, and passed a new bankruptcy law that is expected to allow more companies in distress to emerge as going concerns. Finally, Greece strengthened director accountability by making it easier for shareholders to sue directors for damages caused by related-party transactions.  The Doing Business Report, published by the World Bank Group, is tracking reforms in 181 economies. Greece’s areas of reform were: Starting a Business, Protecting Investors, Paying Taxes, Closing a Business  InvestInGreece Agency: www.investingreece.gov.gr; Competitive Greece: Surveys on Competitiveness;  Ministry of Economy &  Finance: Tax Reform & Investment Incentives Law  Greek News Agenda: The Greek Economy-Pointers; Secretariat General of Information: About Brand Greece- A New Economic Policy: creating a favorable environment for investment  Secretariat General of Information: World Media on Greece – Special Reports

Greece in Nation Branding

(GREEK NEWS AGENDA)   Greece has the 26th best nation brand in the world according to a new report issued by “EastWest Communications.” The report is based upon the tone of the mention every country gets every time in leading world media. More specifically, the East West Nation Branding Global Index 200 is based on quarterly and annual rankings of 200 countries and territories, including all 192 UN members, based on how they are described in major media. This initial index tracked five million mentions of countries and territories in 38 leading media sources, between April 1 and June 30, 2008. EastWest Communications: Methodology; Global Index; Regional Index; Press Release (August 1, 2008)