Greek Tourism: A Mid Summer Night’s Dream

9 out of 10 Would Visit Greece Again

(GREEK NEWS AGENDA) Food and entertainment are the highlights of Greek tourism, while price levels seem to be the most disturbing feature according to a survey conducted by Ammon Ovis SA, on a sample of 332 tourists from all continents who have spent an average of 12 days in Greece.  Four out of ten respondents in the survey were visiting Greece for the first time, while six out of ten had planned their vacation through services provided on-line. 84% stayed at some hotel while 63% had at some point viewed an advertisement on Greece before coming to the country.   Americans, Australians and Germans appear to be the most satisfied with Greece as tourist destination, while Scandinavians and French appear to be the least pleased. Eight out of ten wish to visit Greece again and nine out of ten would recommend it as a tourist destination.  The tourists surveyed were asked to evaluate the services provided with ten being the highest grade. Food was graded 8.7, entertainment 8.3, while facilities scored 7.9, cleanness 7.7, public transport 7.6 and prices 7.  Commenting on the survey, Tourism Minister Kostas Markopoulos stressed the importance of the results related to tourists’ satisfaction. “The survey’s highlight is that tourists would be willing to visit Greece again and would recommend it to others”, he said.   Visit Greece: www.gnto.gr & Hellenic Tourism Organisation: Statistics & Studies

Luxury Tourism: A Masterpiece ‘Some’ Can Afford

According to a report drafted by Xenia SA, a leading private company, hosting international exhibitions and conferences on tourism, luxury tourism is considered globally the highest developing sector in the tourism industry, having the competitive advantage of being the least affected by the global financial turmoil.  In 2006, luxury tourism accounted for only 3% of global tourist arrivals (25 million) and 25% of the global tourist revenue ($180 billion). Most of the luxury tourism facilities can be found in the United States, in the Caribbean, Europe, Asia and the Pacific Ocean.  In the case of Greece, luxury tourism facilities are offered in tourist destinations such as Elounda on Crete island, Mykonos, Santorini, Athens and, lately on Rhodes island.  Xenia SA: Luxury Tourism: World Trends – The Prospects Of Greece  Hellenic Tourism Research Institute: www.itep.gr  Association of Greek Tourism Enterprises: www.sete.gr & Links on Hellenic Tourism Bodies and Agencies

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