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Greek Tourism Prospects

(GREEK NEWS AGENDA)     An Alpha Bank report published 7 May suggested that Greek tourism requires a long-term strategy that will be based on reducing labour costs and creating new destinations. It must be noted, however, that the initial signs are very encouraging this year: in the first two months of 2008, revenues from tourism posted a 14.6% year-on-year rise, from a 0.7% annual decline in 2007, the bank reports. In another report, the ICAP Group research company finds that the government’s new national strategy for tourism can be summarised as the modernisation of the product, the upgrade of tourism-saturated areas and the systematic promotion of the country around the world. The report says that Crete came first in the capacity of beds in Greece in 2006 (21%), followed by the Dodecanese (17%) and Macedonia (14%). The National Statistics Service data showed that approximately 17.3 million tourists arrived in Greece in 2006, while tourism revenues reached €11.237 billion that year. Three–quarters of the 57.8 million overnight stays were made by foreigners. Continue reading

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Greece: The true experience

(GREEK NEWS AGENDA)  Greece’s participation in this year’s International Tourism Exhibition in Berlin (ITB) was awarded with the “2008 Best Exhibitor Award in the “Europe” category among a total of 11,000 single and group booths of the world’s biggest travel trade fair, on March 8th. The prize was awarded for the booth’s outstanding elegance, service rending and quality excellence. Greece’s pavilion was inaugurated by Tourism Minister Aris Spiliotopoulos and bore the title Greece: The true experience.” ITB is a successful institution attracting more than 108,000 trade visitors and enjoying worldwide media recognition. Continue reading