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Greece: Dear Real Estate

» Most Costly Shopping Destinations

Among the most expensive streets in the world for 2009, is Athens’ Ermou Street, ranking 12th, compared to last year, when it was 9th.  The top three in the list are New York’s 5th Avenue, worth €13,000 per square metre, Hong Kong’s Causeway Bay worth €11,600 Paris’s Avenue des Champs Elysses, worth €7,700, while Athens’ Ermou is €3,100.  Among the top ten expensive streets, Europe boasts streets in Paris, London, Milan, Zurich, Dublin and Munich which was this year’s surprise.The crisis in the real estate market seems to have significantly affected prices; however, these streets’ locations become a magnet, especially for major commercial brands.

» Shopping & the City

Ermou Street in downtown Athens offers an all-encompassing shopping experience.

Starting from Syntagma Square and stretching to the historic centre of Monastiraki, close to the Acropolis, this pedestrian road gathers shops for all tastes, as well as picturesque outdoor coffee shops, ideal for the city’s sunny and mild days.  Differentiating the Greek tourist product is the key to holding on to the country’s successful market shares.  To this end, special tourist destinations such as the city of Athens must receive more attention becoming even more competitive destinations in the “city break” section.  More information: Ermou.gr: List of Brands; Breathtaking Athens: Athens Shopping