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Greece: International Natural Cosmetics

(GREEK NEWS AGENDA) Spurred by a trend towards natural products, Greek cosmetics companies are breaking out of their niches and entering the mainstream international market through high-end department stores or their own outlets. Two such firms are Korres (www.korres.com) and Apivita (www.apivita.gr). The Korres homeopathic pharmacy in Athens has blossomed into a large-scale, high-tech company producing safe, effective and affordable body and face potions. Apivita’s cosmetic and healthcare products are based on Greece’s natural foods, flowers, philosophy and traditions, while it has gained reputation as a socially responsible company for its alliance with the World Wildlife Fund and its restoration of the ancient pharmacy at Greece’s Mount Athos Holy Mountain.