“True Greece”- GNTO initiative promoting image of Greece as an ideal tourism destination

The Greek National Tourism Organisation (G.N.T.O), within its framework of initiatives introduces today

a new tool designed to reverse the current climate and downward trend that is impacting the country’s tourism industry in the international travel market.
More specifically, the G.N.T.O. in cooperation with the interim government’s leadership of the Greek Ministry of Culture and Tourism, representatives of the travel industry, and other officials, set forth to integrate a new web-based platform into the existing current promotional campaign aiming to promote the positive aspects of Greece as a tourist destination.
The Internet and social media applications are already being used very successfully by the G.N.T.O to post news and to communicate the tourism “brand added value” of  Greece. The Internet-based initiative aims to further promote the positive publicity of Greece as a tourist destination on the Internet, utilizing effectively social media platform network externalities. On this basis, it was considered necessary to develop an online reputation management mechanism and brand monitoring mechanism to oversee and manage the comments, opinions and observations made about Greece as a tourist destination.

The initiatives’ key priorities are:
a. The promotion and communication of key elements and competitive advantages of the Greek tourism product
b. The promotion and dissemination (through social media) of positive messages/opinions that visitors have about their experiences (via video spots, web testimonials, reviews, posts, tweets)

 The aforementioned initiative will focus on three key subject areas:
1.  Business as usual
2. Value For Money/Affordability
3. Safety

The initiative is already being supported by a series of government agencies including Greek Radio Television S.A., the Athens News Agency and the Hellenic Foreign Ministry. The agencies will be assisting the effort by tracking and gathering news and other related material as well as working with local, national and international media outlets.
To join the effort as a true supporter and to send news and information about Greeceas a tourist destination found on the Internet, please contact the team at the GNTO at visitgreece@gnto.gr

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Greece: Attracting Tourism Development

Greece ranked 29th among a total of 139 countries in a survey conducted by the World Economic Forum (WEF) regarding competitiveness for the tourism sector.
The Travel and Tourism Competitiveness Report is issued annually and grades countries on a total of 60 indicators, including policy regulations, resources, safety, prices and environmental protection. According to the survey, Greece benefits from its rich cultural resources (ranked 25th), excellent health and hygiene (20th), and a top-notch tourism infrastructure (5th). Further on, the report refers to the country’s strong national affinity for tourism (compared with many other European countries), including a generally open and positive attitude toward tourists (26th). The report ranks Greece 21st among European countries.
World Economic Forum: 2011 Travel and Tourism Competitiveness Report
(GREEK NEWS AGENDA)

Blue Flags 2010

Greece was awarded Blue Flags for 421 Beaches and 9 Marinas by the International Blue Flag Jury, winning second place among 41 countries. 
The prefectures of Lasithi (on Crete), and Halkidiki (northern Greece), as well as the islands of Corfu and Rhodes were awarded the highest number of Blue Flags.
The Blue Flag is an internationally recognized standard for quality, develporewarding sustainable development at beaches and marinas, relying on strict criteria, such as water quality, environmental education and information, environmental management, and safety.
Hellenic Society for the Protection of Nature: Greek Beachs awarded the Blue Flag for 2010
Greek News Agenda: 425 Blue Flags for Greece

Immigration Policy:Interview of Giorgos Tsarbopoulos

(GREEK NEWS AGENDA) In an interview with a Greek daily (Ta Nea), Giorgos Tsarbopoulos, head of the Greek branch of United Nations Refugee Agency (UNHCR) comments on the government’s decision to overhaul Greece’s migration policy. Tsarbopoulos admits that the draft law on granting citizenship to immigrants is a positive initiative but needs to be supplemented. He says that naturalisation should be the first step within a broader social integration policy. Similarly, asylum policy needs to be enhanced by a well organised hospitality and welfare safety net. What is important about the new asylum policy is that it disassociates itself from the police and that a new independent body is created to address the issue. UNHCR recognises that within the European Union, the Dublin II Regulation has placed a disproportionate burden on Greece and advises other EU countries not to send back asylum seekers when their reception is deemed precarious.  Greek News Agenda: UN Refugees High Commissioner in Athens & A Joint Letter on Immigration; UNHCR: 2010 Regional Operations Profile – Greece