On the occasion of the European Football Championship “EURO 2012”, organized in Poland and Ukraine from 8th June until 1st July, the Press Office participated in several events.
- “Cultural Week of Greeks in Poland” (Warsaw. 2-8 June 2012)
The events, that took place at “Galleria Freta” in the historical center of Warsaw, were organized by the musician of Greek origin Milo Kurtis and under the auspices of the Greek Embassy in Warsaw.
They included concerts, exhibitions of paintings, sculptures and photographs, films, classes of Greek dances, a theater performance, a debate on Greece`s current affairs, gastronomy etc.
Several musicians, such as Milo Kurtis and “Naxos Quintet”, Kostas Georgiadis and the group “Edesea”, Apostolis Anthimos, Jorgos Skolias and “Sefardic Trio”, Maja Sikorowska, the group ‘Olympus’, several artists, such as the sculptor Christos Mandzios, the painter Michalis Chrisoulidis and the photographer Kostas Kawardzis, the film director Athena Savidis, the journalist Dionysios Sturis, the philosopher and musician Ilias Vrazas, the byzantine choir of the orthodox church of St. Mary Magdalene in Warsaw, were among those who have performed during the cultural week.
- Greek Embassy`s event in honour of the Greek National Football Team (Warsaw, 9 June 2012)
Representatives of business, academic and artistic sectors of Greeks in Poland, Polish academics, journalists and representatives of Polish authorities, Greek journalists covering the participation of the Greek football team in “Euro 2012”, the General Secretary of Sports, Panos Bitsaxis, were among the participants. - Celebrations of Legionowo City hosting the Greek National Football Team (Legionowo, 2 June 2012)
A ceremony during which the official city-keys of Legionowo were handed over to the charge d`affaires of the Greek Embassy, Stavros Spyridakis. - Polish Railways’ promotion of European countries during the Football Championship and for six months afterwards (May – December 2012)
For the promotion of the European Football Championship in 20 trains, Polish Railways have painted 16 of them in the colours of European countries` flags. On the 19th of May there was a parade of 5 trains painted with the colours of Greek, Polish, Ukrainian, Czech and Russian flags on a central bridge of Warsaw.
The Press Office collaborated with representatives of the Polish Railways (PKP) in order to present the Greek flag on a Polish train. - “Fan`s Dictionary” for the volunteers` communication during the European Football Championship
The dictionary includes common phrases in major European languages and was issued in cooperation with the UEFA, the EUNIC Cluster Warsaw (EU National Institutes for Culture) and the French Institute in Warsaw. The Press Office translated the leaflet into Greek language.
Filed under: Art, Bilateral relations GREECE - POLAND, Book, Business, Cinema, culture, Customs, Economy, Education, EUNIC, European Union, Food, Greece, Greeks Abroad, history, Immigration, International Relations, Literature, Media, Music, Nature, News in Greek, Photo, Poland, Politics, Science, Sport, theater, tourism | Tagged: academics, Artists, Athena Savidis, Business, Byzantine, Championship, choir, city, colours, Communication, concerts, countries, Cultural Week, culture, Current Affairs, dances, debate, dictionary, Dionisios Sturis, Economy, EUNIC Cluster Warsaw, Euro 2012, Europe, European, European countries, events, exhibitions, Fan`s Dictionary, films, Flags, Food, football, Galleria Freta, Gastronomy, Greece, Greek, Greek Embassy, Greeks, Ilias Vrazas, jourmalists, language, Languages, leaflet, Legionowo, Milo Kurtis, muicians, national, Naxos Quintet, paintings, parade, photographs, Poland, Polish, Polish Railways, Press and Communication Office in Warsaw, Press Office, Science, Sculptures, sports, team, theater, Trains, UEFA, Ukraine, volunteers, Warsaw | Comments Off on Events during the European Football Championship – Participation of the Press Office
“True Greece”- GNTO initiative promoting image of Greece as an ideal tourism destination
a new tool designed to reverse the current climate and downward trend that is impacting the country’s tourism industry in the international travel market.
The Internet and social media applications are already being used very successfully by the G.N.T.O to post news and to communicate the tourism “brand added value” of Greece. The Internet-based initiative aims to further promote the positive publicity of Greece as a tourist destination on the Internet, utilizing effectively social media platform network externalities. On this basis, it was considered necessary to develop an online reputation management mechanism and brand monitoring mechanism to oversee and manage the comments, opinions and observations made about Greece as a tourist destination.
More specifically, the G.N.T.O. in cooperation with the interim government’s leadership of the Greek Ministry of Culture and Tourism, representatives of the travel industry, and other officials, set forth to integrate a new web-based platform into the existing current promotional campaign aiming to promote the positive aspects of Greece as a tourist destination.
The initiatives’ key priorities are:
a. The promotion and communication of key elements and competitive advantages of the Greek tourism product
b. The promotion and dissemination (through social media) of positive messages/opinions that visitors have about their experiences (via video spots, web testimonials, reviews, posts, tweets)
The aforementioned initiative will focus on three key subject areas:
1. Business as usual
2. Value For Money/Affordability
3. Safety
The initiative is already being supported by a series of government agencies including Greek Radio Television S.A., the Athens News Agency and the Hellenic Foreign Ministry. The agencies will be assisting the effort by tracking and gathering news and other related material as well as working with local, national and international media outlets.
To join the effort as a true supporter and to send news and information about Greeceas a tourist destination found on the Internet, please contact the team at the GNTO at visitgreece@gnto.gr
Filed under: Greece, Media, tourism | Tagged: Athens News Agency, brand added value, Business, Business as usual, comments, Communication, competitive advantages of the Greek tourism product, Current Affairs, dissemination, Economy, G.N.T.O, Greeceas, Greek Ministry of Culture and Tourism, Greek National Tourism Organisation, Greek Radio Television S.A., Hellenic Foreign Ministry, international travel market, Media, observations, opinions, Politics, positive messages, possitive opinions, posts, reputation management mechanism, reviews, safety, social media, social media applications, tourism, tourism industry, tourist destination, True Greece, tweets, Value For Money/Affordability, video spots, visitgreece@gnto.gr, web testimonials, web-based platform | Comments Off on “True Greece”- GNTO initiative promoting image of Greece as an ideal tourism destination